So before you say "No, losing subscribers is bad and you're drunk so go home", here me out. I am by no means saying TRY TO LOSE subscribers, but instead to look at the larger picture when you are losing email subscribers and try to determine the reasons behind them and what you can take out of that.
No, seriously, YOU ARE THE PROBLEM. All you do is talk about yourself and what you do and how your business is doing. What about your customers? Don't you think they may want to hear about themselves once and a while? It's human nature to be interested in ourselves and share that with the world around us. That's the main reasoning behind the birth of the #selfie.
If you pay any attention to the search engine and online marketing news, you may have noticed over the last few months whispers and then full-blown scare tactics of businesses talking about April 21 and the new Google algorithm coming out. First before we explain and educate (not scare) you about it, let's first get down to basics.