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Many small and local business heavily depend their marketing efforts on Yellow Page ads. While this was seen as a productive way to get your name out to local people 10 years ago, it just doesn't make any sense to continue to feed the Yellow Page monsters.

Think about it. How often do you use your own Yellow Page book to look up a local business or person's contact information. Probably not too often. Most of us probably don't even know where our Yellow Page book is, if we have ruin it as a booster seat or stepping stool. 

While your business may be "local" doesn't mean people can't find you elsewhere. When 56% of American adults have a smartphone and the numbers are continuing to grow, there is no need for people to use Yellow Page books anymore. Most people have the largest local directory at their fingertips, it's called Google. 

Multiple studies confirm that consumers report using the internet first (80% of the time) when they need a new product or service, and printed Yellow Pages only second or third (about 50% of the time.) - Forbes.com

This comes to my next point about an alternative to local Yellow Page ads. While Yellow Page companies have online directories that are extensive, think about how most people do their searches online; Google. 

Google is the king of local searches across the internet world. In fact 43% of online searches are related to finding out information about local businesses. So why not use the new century of advertising to reach the place your customers are now searching for you. Don't wait until Yellow Books aren't printed anymore. 

Staying ahead of your competition and the curve of the online advertising world is a great option for small, local businesses. With multiple and more cost-effective options you have the opportunity to reach your customers with more precision and accurate tactics with Search Engine Marketing like Google Ad Words and Bing Ads.

Built To Optimize can help you meet your new and more cost-effective marketing goals with our services to help your local business get seen quicker and efficiently through various online advertising options. Contact us today for more information and ways we can help you continue to reach new customers, while not bursting your wallet open.