Just like coupons or specials in your company, your website should be a reflection of changes, specials, products, and/or services that are developing through your business. Your website is an essential tool for your small business in today’s high-tech online world. Many small businesses spend time and money developing a website and often “set it and forget it”.
This is a bad way of going about creating a website. Your customers are most likely not standing in your store or office every day so how will they find out what is going on with your business. More than likely they will be visiting your website. Even if it just to retrieve your business address or phone number, they will be more likely to interact with your business if they see new items on your website.
We always mention to clients that your website should be a reflection of the evolving changes of your business. Show your customers and audience that you are constantly trying new things and developing as a stronger business. Your website is a perfect opportunity to reflect those changes of your small business.
Many consumers continue to use small businesses because they feel a personal connection to them and their loyalty will continue to bring them back for more. As a small business, your website is a great way to do just that and continue that personal connection you have with your customers.
Some good simple ways to start is by hosting a blog on your website and having the ability to update it. Daily, weekly, or even monthly updating your audience and offering more information to them online is a great way to show your visitors that you are not static as a business.
If you have an event coming up, a holiday sale, special coupons, or new employee your website is a great way to update your audience on it. Use your website as a tool to continue to keep your customers updated and stay in the back their mind when they are in need of your products or services.
While some customers may only be customers occasionally, show them your are continuing to grow and evolve by also getting them involved with your social media channels. Built To Optimize can help you set up and plan out a full digital marketing plan through your website, blog, or social media sites. Contact us for a FREE consultation and planning session to evaluate your current marketing plan and make it simple to manage.