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Who We Are


The Built To Optimize Team is working in the same atmosphere as our New Jersey Small Business clients. We know the ropes because in order for them to work for you, they have to work for us.

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Who We Are


The Built To Optimize Team is working in the same atmosphere as our New Jersey Small Business clients. We know the ropes because in order for them to work for you, they have to work for us.

See What We're Made Of


Virginia Buechel, Owner

COO - Chief Optimizing Officer

Growing up around my own family owned and operated small business in North New Jersey, I began to work closely with our marketing and online presence after I graduated college.

After attending seminars, working on digital marketing, and phasing out our print advertising, I realized that many other smaller businesses may have lost touch with today's marketing options.

Creating Built To Optimize is driven not only by my passion to show the value of online marketing, but also to reach out and ultimately get more customers for small businesses with simple solutions.

It's frustrating when businesses don't apply the right marketing techniques, spend too much money, and don't get results. My goal is to help businesses utilize the right digital marketing resources, without pouring a whole budget into it, and benefiting from real results.

I look forward to working with you and help your company to create online goals that succeed and continue to grow your customer base. Contact BTO today and begin strengthening your online presence with us.

The longer you’re not taking action the more money your losing.
— Carrie Wilkerson

Current projects & companies I'm Working On:

 
 
 
 
 
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Our Story


Built from the ground up in 2013, Built To Optimize has faced the same challenges, desires, and goals that other fellow small businesses face on a day-to-day basis. We can honestly say we've walked a mile in your shoes.

Our Story


Built from the ground up in 2013, Built To Optimize has faced the same challenges, desires, and goals that other fellow small businesses face on a day-to-day basis. We can honestly say we've walked a mile in your shoes.

 
Built To Optimize
 

The Story Of Built To Optimize

Built To Optimize was grown from the ground up because of a need that Virginia Buechel felt had to be addressed with small businesses and their marketing plans. It seemed that too many small businesses were getting lost in the hustle and bustle of social media, websites, marketing, and other digital services that are a crucial part of running a successful business in the 21st century.

With too many large companies and firms out there chasing after small businesses and trapping them with big numbers and false promises, it was time to make it stop. Virginia knew all too well the hidden scams and "marketing" packages that these large companies were forcing down these small businesses' throats. It was time to make it stop.

Built To Optimize is built on the value of having a great online presence and how it can help drive more online traffic to small businesses in North New Jersey and ultimately drive more business. Small businesses have always been a backbone of America and Built To Optimize takes pride in helping those businesses with their online needs without false hopes.

We are here to make your online and digital needs for your business easier and ultimately less complicated. The more gadgets, emails, passwords, and online services you have to worry about, the less time you have to focus on your small business. Let Built To Optimize help you achieve your business goals and forget about the days of overwhelming online contracts that never seem to work.
— Virginia Buechel, Owner